This section is all about setting up a strong foundation for your brand, and our time together during the program!

week 1: Introduction, overview, & setting intentions for the duration of the course

week 2: Your brand mission, values, & aesthetics

This module is all about getting clear on who you want to serve, making sure that they are in need of your offer. We will also start to explore some techniques to connect with your ideal audience.

week 3: identifying & understanding your ideal client

week 4: connecting with your ideal client (market research)

Module 3 is all about messaging to help you stay consistent throughout your content, making it easy & clear for your audience to connect with you and your offer.

week 5: copywriting, storytelling, brand voice

week 6: creating content pillars & generating content ideas

Organization is KEY when it comes to consistency, and ultimately having the systems to sign your clients on. We’ll look at organizational systems to keep track of content, leads, and important info.

week 7: organization tools, content calendar, & scheduling

week 8: content strategy & tracking analytics

Now, it’s time to put everything we’ve learned so far, into action! Learn how to create engaging content without spending too much time.

week 9: video creation (programs, techniques, etc)

week 10: photography & graphics (programs, equipment, techniques, etc)

Now that we’ve started taking action, it’s essential to get our energy in check. How do you and your audience want to FEEL about your content/brand/offer?

week 11: how your energy impacts your engagement

week 12: psychology behind why your audience engages

No one likes to receive shady messages to their DMs, and let’s be real… we’re not just interested in
selling someone a product. We want authentic connections that
will continue to grow overtime!
In this section, I’ll share the techniques I use to build lasting connections, resulting in an engaged community.

week 13: authentic engagement techniques

week 14: building an engaged online community

Now that you’ve created engaging content, building trust and rapport with your audience, it’s time to sell your offer! No one knows we can help them unless we share our expertise with them.

week 15: integrating authentic sales into content

week 16: launching your offer

How will you take what you’ve learned in this course, and expand upon it from here? My goal is to help you set a strong foundation so you can continue to grow in your business, utilizing social media as the vehicle. It’s now time to integrate and implement what you’ve learned!

week 17: creating a sustainable routine

week 18: scaling for the future

As we move through the course, there may be topics or questions in the Q&A sessions that require more in-depth explanation. As I listen to your needs, I will create bonus content along the way to support your journey. This also gives space for new ideas, or updated content to emerge as trends, features, and techniques may change.

You will also receive plug + play templates, worksheets, and more to support your implementation process along the way!